:root {
  --ink: #171214;
  --paper: #faf8f4;
  --paper-2: #f3efe9;
  --muted: #b9adb2;
  --line: rgba(250, 248, 244, .18);
  --dark-line: rgba(23, 18, 20, .12);
  --accent: #d7a8b8;
  --accent-deep: #6c1936;
  --display: Georgia, "Times New Roman", serif;
  --body: Arial, Helvetica, sans-serif;
  --max: 1440px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--paper); background: var(--ink); font-family: var(--body); line-height: 1.5; }
img { display: block; width: 100%; height: auto; }
a { color: inherit; }
.skip-link { position: fixed; top: 8px; left: 8px; z-index: 100; padding: .75rem 1rem; background: var(--paper); color: var(--ink); transform: translateY(-150%); }
.skip-link:focus { transform: translateY(0); }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 4px; }

.site-header { position: sticky; top: 0; z-index: 20; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; min-height: 76px; padding: 0 clamp(1rem, 4vw, 4.5rem); border-bottom: 1px solid var(--line); background: rgba(16,16,15,.9); backdrop-filter: blur(14px); }
.brand { font-weight: 800; letter-spacing: .08em; text-decoration: none; }
.site-header nav { display: flex; gap: clamp(1.2rem, 3vw, 3.5rem); }
.site-header nav a, .header-contact { color: var(--muted); font-size: .75rem; letter-spacing: .08em; text-decoration: none; text-transform: uppercase; }
.site-header nav a:hover, .header-contact:hover { color: var(--paper); }
.header-contact { position: relative; justify-self: end; padding-right: 2.2rem; }
.header-contact::after { content: ""; position: absolute; right: 0; top: 50%; width: 1.8rem; height: 1px; background: currentColor; transform: scaleX(.75); transform-origin: right; transition: transform .3s ease; }
.header-contact:hover::after { transform: scaleX(1); }

.hero { position: relative; display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(320px, .72fr); gap: clamp(2rem, 6vw, 7rem); max-width: var(--max); min-height: calc(100svh - 76px); margin: auto; padding: clamp(4rem, 8vw, 8rem) clamp(1.25rem, 5vw, 5.5rem) 8rem; overflow: hidden; }
.hero::before { content: "SD"; position: absolute; right: -2vw; bottom: -12vw; color: rgba(242,239,231,.028); font: 700 clamp(18rem, 38vw, 42rem)/.8 var(--display); pointer-events: none; }
.hero-copy { position: relative; z-index: 1; align-self: center; max-width: 820px; }
.eyebrow, .section-index { display: flex; gap: 1rem; align-items: center; margin: 0 0 2rem; color: var(--accent); font-size: .72rem; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.eyebrow span { color: var(--muted); }
h1, h2 { margin: 0; font-family: var(--display); font-weight: 400; letter-spacing: -.045em; line-height: .98; text-wrap: balance; }
h1 { max-width: 950px; font-size: clamp(3.35rem, 7.8vw, 8.7rem); }
h1 em, h2 em, .manifesto em { color: var(--accent); font-weight: 400; }
.hero-intro { max-width: 650px; margin: 2.3rem 0 0; font-size: clamp(1rem, 1.25vw, 1.22rem); line-height: 1.72; }
.hero-intro--muted { margin-top: .8rem; color: var(--muted); }
.hero-actions { display: flex; gap: 2rem; align-items: center; margin-top: 2.5rem; }
.button { display: inline-flex; gap: 1.5rem; justify-content: space-between; align-items: center; min-height: 52px; padding: .9rem 1.25rem; border: 1px solid var(--accent); color: var(--paper); background: var(--accent-deep); font-size: .75rem; font-weight: 700; letter-spacing: .07em; text-decoration: none; text-transform: uppercase; }
.button::after { content: ""; width: 2rem; height: 1px; background: currentColor; transform-origin: left; transition: transform .35s cubic-bezier(.2,.7,.2,1); }
.button:hover::after { transform: scaleX(1.35); }
.button:hover { background: var(--accent); }
.text-link { position: relative; padding-bottom: .35rem; color: var(--muted); font-size: .78rem; letter-spacing: .07em; text-decoration: none; text-transform: uppercase; }
.text-link::after { content: ""; position: absolute; right: 0; bottom: 0; left: 0; height: 1px; background: currentColor; transform: scaleX(.3); transform-origin: left; transition: transform .3s ease; }
.text-link:hover::after { transform: scaleX(1); }
.text-link:hover { color: var(--paper); }
.hero-image { position: relative; z-index: 1; align-self: center; margin: 0; }
.hero-image::before { content: ""; position: absolute; inset: -1rem 1rem 1rem -1rem; border: 1px solid var(--accent); z-index: -1; }
.hero-image img { aspect-ratio: 3 / 4; object-fit: cover; object-position: 50% 25%; filter: saturate(.86) contrast(1.04); }
.hero-image figcaption { display: flex; justify-content: space-between; padding-top: .75rem; color: var(--muted); font-size: .62rem; letter-spacing: .14em; }
.hero-stats { position: absolute; left: clamp(1.25rem, 5vw, 5.5rem); bottom: 2rem; display: flex; gap: clamp(2rem, 5vw, 5rem); }
.hero-stats p { display: grid; margin: 0; }
.hero-stats strong { font: 400 1.45rem/1 var(--display); }
.hero-stats span { margin-top: .4rem; color: var(--muted); font-size: .59rem; letter-spacing: .14em; }

.section { max-width: var(--max); margin: auto; padding: clamp(5rem, 10vw, 10rem) clamp(1.25rem, 5vw, 5.5rem); }
.section-heading { display: grid; grid-template-columns: .35fr 1fr; gap: 2rem; align-items: start; margin-bottom: clamp(3.5rem, 7vw, 7rem); }
.section h2, .closing h2 { font-size: clamp(3rem, 6.2vw, 7.5rem); }

/* Categorized editorial media-kit sections */
.about-section { display: grid; grid-template-columns: minmax(280px, .72fr) minmax(0, 1.15fr); gap: clamp(3rem, 8vw, 9rem); align-items: center; }
.about-photo { margin: 0; }
.about-photo img { aspect-ratio: 3 / 4; object-fit: cover; object-position: center; }
.about-copy h2 { font-size: clamp(3rem, 5.8vw, 6.7rem); }
.about-copy > p:not(.section-index) { max-width: 720px; color: var(--muted); font-size: clamp(1rem, 1.25vw, 1.16rem); line-height: 1.8; }
.niche-line { display: flex; flex-wrap: wrap; gap: .6rem; margin-top: 2rem; }
.niche-line span { padding: .55rem .8rem; border: 1px solid var(--line); color: var(--paper); font-size: .66rem; letter-spacing: .09em; text-transform: uppercase; }

.why-section { display: grid; grid-template-columns: 1.25fr .55fr; gap: clamp(3rem, 9vw, 10rem); align-items: end; padding-top: 2rem; border-top: 1px solid var(--line); }
.why-section h2 { font-size: clamp(2.8rem, 5.4vw, 6.2rem); }
.why-section > p { max-width: 560px; margin: 0 0 .4rem; color: var(--muted); font-size: 1.05rem; line-height: 1.8; }

.category-section { max-width: none; }
.category-section > * { width: min(calc(100% - clamp(2.5rem, 10vw, 11rem)), calc(var(--max) - 11rem)); margin-left: auto; margin-right: auto; }
.light-section { color: var(--ink); background: var(--paper); }
.light-section .section-index { color: var(--accent-deep); }
.light-section h2 em { color: var(--accent-deep); }
.light-section .source-note { color: #6d6768; }
.category-header { display: grid; grid-template-columns: .34fr 1fr; gap: .8rem 2rem; align-items: start; margin-bottom: clamp(3rem, 7vw, 7rem); }
.category-header .section-index { grid-row: 1 / 3; }
.category-header h2 { font-size: clamp(3rem, 5.8vw, 6.8rem); }
.category-header > p:last-child:not(.section-index) { max-width: 640px; margin: .7rem 0 0; color: var(--muted); line-height: 1.7; }
.light-section .category-header > p:last-child:not(.section-index) { color: #6d6768; }

.overview-layout, .audience-layout, .story-proof-layout, .case-layout { display: grid; grid-template-columns: minmax(0, 1fr) minmax(280px, .62fr); gap: clamp(2.5rem, 8vw, 8rem); align-items: center; }
.overview-metrics { border-top: 1px solid var(--dark-line); }
.overview-metrics p, .case-metrics p { display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: end; gap: 1.25rem; margin: 0; padding: 1.5rem 0; border-bottom: 1px solid var(--dark-line); }
.overview-metrics strong { font: 400 clamp(2.8rem, 5.4vw, 6rem)/.95 var(--display); letter-spacing: -.05em; }
.overview-metrics span, .case-metrics span { color: #6d6768; font-size: .69rem; font-weight: 700; letter-spacing: .11em; text-transform: uppercase; }

.evidence-frame { position: relative; margin: 0; border: 1px solid var(--dark-line); background: #fff; overflow: hidden; }
.evidence-frame img { position: relative; z-index: 1; width: 100%; }
.evidence-frame--dashboard, .evidence-frame--case { max-width: 520px; justify-self: end; }
.evidence-frame--dashboard img { aspect-ratio: 1290 / 2100; object-fit: cover; object-position: top; }
.evidence-frame--case img { aspect-ratio: 1290 / 2370; object-fit: cover; object-position: top; }
.evidence-frame--full { max-width: 650px; justify-self: end; background: var(--ink); }
.evidence-frame--full img, .evidence-frame--contain img { height: auto; object-fit: contain; }

.audience-layout { grid-template-columns: .8fr 1.2fr; align-items: start; }
.audience-proof-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.audience-proof-row figure { margin: 0; border: 1px solid var(--line); background: #fff; overflow: hidden; }
.audience-proof-row img { aspect-ratio: 9 / 16; object-fit: cover; object-position: top; }

.story-number { display: grid; align-content: center; }
.story-number strong { color: var(--accent-deep); font: 400 clamp(5rem, 11vw, 12rem)/.78 var(--display); letter-spacing: -.07em; }
.story-number span { margin-top: 1.5rem; font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.story-number p { max-width: 530px; margin-top: 2rem; color: #6d6768; line-height: 1.7; }

.clicks-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.clicks-grid article { display: grid; grid-template-columns: .7fr 1fr; gap: 1.5rem; align-items: start; min-width: 0; padding: clamp(1.25rem, 3vw, 2.5rem); border: 1px solid var(--line); }
.clicks-grid article > div { display: grid; position: sticky; top: 110px; }
.clicks-grid strong { color: var(--accent); font: 400 clamp(3.8rem, 7vw, 7rem)/.85 var(--display); letter-spacing: -.06em; }
.clicks-grid span { margin-top: 1rem; font-size: .69rem; font-weight: 700; letter-spacing: .11em; text-transform: uppercase; }
.clicks-grid p { color: var(--muted); font-size: .86rem; line-height: 1.7; }
.clicks-grid .evidence-frame { background: #fff; }

.case-layout { align-items: start; }
.case-metrics { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--dark-line); }
.case-metrics p { display: grid; grid-template-columns: 1fr; align-content: end; min-height: 155px; padding: 1.25rem; border-right: 1px solid var(--dark-line); }
.case-metrics strong { font: 400 clamp(2rem, 3.6vw, 4rem)/.95 var(--display); letter-spacing: -.04em; }
.content-selection { display: grid; grid-template-columns: .4fr 1fr; gap: 2rem; align-items: start; margin-top: clamp(5rem, 10vw, 10rem); padding-top: 2rem; border-top: 1px solid var(--dark-line); }
.content-selection > div:first-child > p:last-child { max-width: 420px; color: #6d6768; line-height: 1.7; }
.content-carousel { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
.content-carousel figure { margin: 0; overflow: hidden; border: 1px solid var(--dark-line); background: #fff; }
.content-carousel img { aspect-ratio: 9 / 16; object-fit: cover; object-position: top; }
.impact { color: var(--ink); background: var(--paper); max-width: none; }
.impact > * { max-width: calc(var(--max) - 11rem); margin-left: auto; margin-right: auto; }
.metrics { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--dark-line); border-left: 1px solid var(--dark-line); }
.metrics article { display: grid; min-height: 220px; align-content: end; padding: clamp(1.25rem, 3vw, 2.5rem); border-right: 1px solid var(--dark-line); border-bottom: 1px solid var(--dark-line); }
.metrics strong { font: 400 clamp(2.7rem, 5vw, 5.5rem)/1 var(--display); letter-spacing: -.05em; }
.metrics span { margin-top: .75rem; color: #625f58; font-size: .69rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.source-note { color: #777269; font-size: .72rem; letter-spacing: .04em; }

.audience { display: grid; grid-template-columns: .75fr 1fr; gap: clamp(3rem, 8vw, 8rem); }
.audience-copy h2 { font-size: clamp(3.1rem, 5.4vw, 6.4rem); }
.audience-copy > p:last-child { max-width: 540px; margin-top: 2rem; color: var(--muted); font-size: 1.05rem; line-height: 1.8; }
.audience-figures { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.audience-figures p { display: grid; min-height: 190px; place-content: center start; margin: 0; padding: 2rem; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.audience-figures strong { font: 400 clamp(3.2rem, 6vw, 6.5rem)/.9 var(--display); color: var(--accent); letter-spacing: -.05em; }
.audience-figures sup { font-size: .4em; }
.audience-figures span { margin-top: .6rem; color: var(--muted); font-size: .68rem; letter-spacing: .12em; text-transform: uppercase; }
.audience-details { grid-column: 2; display: grid; grid-template-columns: 1fr 1fr; gap: 3rem; }
.audience-details h3 { color: var(--muted); font-size: .68rem; letter-spacing: .14em; text-transform: uppercase; }
.audience-details dl { margin: 0; }
.audience-details dl div { display: flex; justify-content: space-between; padding: .78rem 0; border-bottom: 1px solid var(--line); }
.audience-details dt, .audience-details dd { margin: 0; font-size: .9rem; }

.manifesto { margin: 0; padding: clamp(6rem, 12vw, 14rem) 1.5rem; color: var(--ink); background: var(--accent); font: 400 clamp(3.4rem, 8.5vw, 10rem)/.93 var(--display); letter-spacing: -.05em; text-align: center; }
.manifesto em { color: var(--paper); }

.story { display: grid; grid-template-columns: minmax(280px, .75fr) minmax(0, 1fr); gap: clamp(3rem, 9vw, 9rem); align-items: center; }
.story-photo { margin: 0; }
.story-photo img { aspect-ratio: 3 / 4; object-fit: cover; }
.story-copy h2 { font-size: clamp(3.1rem, 5.8vw, 6.7rem); }
.story-copy > p:not(.section-index) { max-width: 700px; color: #c9c4ba; font-size: clamp(1rem, 1.35vw, 1.25rem); line-height: 1.75; }
.family-note { margin-top: 3rem; padding: 1.5rem 0 0; border-top: 1px solid var(--line); }
.family-note span { color: var(--accent); font-size: .66rem; font-weight: 700; letter-spacing: .14em; }
.family-note p { max-width: 660px; color: var(--muted); }

.performance { max-width: none; color: var(--ink); background: var(--paper); }
.performance > * { max-width: calc(var(--max) - 11rem); margin-left: auto; margin-right: auto; }
.performance-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--dark-line); }
.performance-grid article { min-height: 235px; padding: 1.5rem; border-right: 1px solid var(--dark-line); }
.performance-grid span, .performance-grid small { color: var(--accent-deep); font-size: .72rem; font-weight: 700; letter-spacing: .05em; text-transform: uppercase; }
.performance-grid h3 { margin: 4rem 0 1rem; font: 400 clamp(1.5rem, 2vw, 2.25rem)/1.12 var(--display); }
.stories-panel { display: grid; grid-template-columns: .9fr 1fr; gap: clamp(2rem, 7vw, 7rem); align-items: center; margin-top: 7rem; }
.stories-panel > div > strong { font: 400 clamp(5rem, 10vw, 11rem)/.8 var(--display); letter-spacing: -.06em; }
.stories-panel > div > p:not(.section-index) { max-width: 520px; color: #625f58; }
.stories-panel figure { max-height: 720px; margin: 0; overflow: hidden; background: var(--ink); }
.stories-panel figure { position: relative; }
.stories-panel figure img { position: relative; z-index: 1; height: 100%; object-fit: cover; object-position: top; }
.phone-halo { position: absolute; inset: 10%; border: 1px solid var(--accent); border-radius: 50%; background: rgba(215,168,184,.2); filter: blur(18px); animation: pulsehalo 4s ease-in-out infinite; }
.peak { display: inline-flex; gap: 1rem; align-items: center; margin-top: 1rem; padding: .75rem 1rem; border: 1px solid var(--dark-line); font-size: .65rem; letter-spacing: .1em; }
.peak b { font: 400 1.7rem/1 var(--display); }

.method-list { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); }
.method-list article { padding: 2rem 2rem 0 0; }
.method-list article + article { padding-left: 2rem; border-left: 1px solid var(--line); }
.method-list span { color: var(--accent); font: 400 1.2rem/1 var(--display); }
.method-list h3 { margin: 3rem 0 1rem; font: 400 2.1rem/1.1 var(--display); }
.method-list p { color: var(--muted); }

.proof { max-width: none; color: var(--ink); background: var(--paper-2); }
.proof > * { max-width: calc(var(--max) - 11rem); margin-left: auto; margin-right: auto; }
.proof-copy { display: grid; grid-template-columns: .35fr 1fr; gap: 1rem 2rem; }
.proof-copy .section-index { grid-row: 1 / 3; }
.proof-copy h2 { font-size: clamp(3rem, 5.6vw, 6.5rem); }
.proof-copy > p:last-child { max-width: 520px; color: #625f58; }
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; margin-top: 5rem; }
.proof-grid figure { margin: 0; }
.proof-grid img { aspect-ratio: 4 / 5; object-fit: cover; object-position: top; border: 1px solid var(--dark-line); }
.proof-grid figcaption { padding: 1rem .25rem; color: #625f58; font-size: .75rem; }
.native-proof-heading { display: grid; grid-template-columns: .45fr 1fr; gap: 2rem; align-items: start; margin-top: 7rem; padding-top: 2rem; border-top: 1px solid var(--dark-line); }
.native-proof-heading > p:last-child { max-width: 650px; margin: 0; color: #625f58; line-height: 1.7; }
.native-proof-gallery { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 1rem; margin-top: 3rem; }
.native-proof-gallery figure { grid-column: span 4; margin: 0; }
.native-proof-gallery figure:nth-child(4), .native-proof-gallery figure:nth-child(5), .native-proof-gallery figure:nth-child(6) { grid-column: span 4; }
.native-proof-gallery img { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; object-position: top; border: 1px solid var(--dark-line); background: white; }
.native-proof-gallery figcaption { padding: .85rem .2rem; color: #625f58; font-size: .73rem; }
.proof-disclaimer { margin-top: 1.5rem; padding-top: 1rem; border-top: 1px solid var(--dark-line); }

.collaboration-paths { color: var(--paper); background: var(--ink); }
.path-grid { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); }
.path-grid article { min-height: 500px; padding: clamp(2rem, 4vw, 4rem); }
.path-grid article + article { border-left: 1px solid var(--line); }
.path-grid article > span { color: var(--accent); font-size: .68rem; font-weight: 700; letter-spacing: .13em; }
.path-grid h3 { max-width: 520px; margin: 5rem 0 1.5rem; font: 400 clamp(2.25rem, 4vw, 4.8rem)/1.02 var(--display); letter-spacing: -.035em; }
.path-grid p { max-width: 590px; color: var(--muted); font-size: 1rem; line-height: 1.75; }
.path-grid ul { margin: 2rem 0 0; padding: 0; list-style: none; }
.path-grid li { padding: .75rem 0; border-top: 1px solid var(--line); font-size: .78rem; letter-spacing: .04em; }
.ugc-path { position: relative; overflow: hidden; background: var(--accent-deep); }
.ugc-path::after { content: "UGC"; position: absolute; right: -1rem; bottom: -2rem; color: rgba(250,248,244,.045); font: 700 clamp(9rem, 18vw, 18rem)/.8 var(--display); pointer-events: none; }

.partnerships { display: grid; grid-template-columns: .9fr 1fr; gap: clamp(3rem, 9vw, 10rem); align-items: end; }
.partnerships-copy h2 { font-size: clamp(3.2rem, 5.7vw, 6.7rem); }
.partnerships-copy > p:last-child { max-width: 620px; color: var(--muted); font-size: 1.05rem; line-height: 1.75; }
.opportunities { margin: 0; padding: 0; list-style: none; }
.opportunities li { display: grid; grid-template-columns: 1fr 2.5rem; gap: 1rem; align-items: center; padding: 1.25rem 0; border-bottom: 1px solid var(--line); font: 400 clamp(1.35rem, 2.2vw, 2.4rem)/1.2 var(--display); }
.opportunities li::after { content: ""; width: 100%; height: 1px; background: var(--accent); transform: scaleX(.45); transform-origin: right; transition: transform .35s ease; }
.opportunities li:hover::after { transform: scaleX(1); }

.closing { display: grid; grid-template-columns: .7fr 1fr; min-height: 760px; color: var(--paper); background: var(--accent-deep); }
.closing figure { min-height: 100%; margin: 0; overflow: hidden; }
.closing figure img { height: 100%; object-fit: cover; }
.closing > div { display: flex; flex-direction: column; justify-content: center; padding: clamp(3rem, 8vw, 8rem); }
.closing .section-index { color: #ffd0b8; }
.closing h2 em { color: #ffd0b8; }
.closing p:not(.section-index) { max-width: 650px; margin: 2rem 0; font-size: 1.05rem; line-height: 1.7; }
.button--light { align-self: flex-start; border-color: var(--paper); background: transparent; }
.button--light:hover { color: var(--ink); background: var(--paper); }

footer { display: flex; gap: 2rem; justify-content: space-between; padding: 2rem clamp(1.25rem, 5vw, 5.5rem); color: var(--muted); font-size: .66rem; letter-spacing: .1em; text-transform: uppercase; }
footer a { position: relative; padding-bottom: .25rem; text-decoration: none; }
footer a::after { content: ""; position: absolute; right: 0; bottom: 0; left: 0; height: 1px; background: currentColor; transform: scaleX(.25); transform-origin: left; transition: transform .3s ease; }
footer a:hover::after { transform: scaleX(1); }
footer a:hover { color: var(--paper); }

.motion-ready .reveal-item { opacity: 0; transform: translateY(28px); transition: opacity .85s ease, transform .85s cubic-bezier(.2,.7,.2,1); }
.motion-ready .reveal-item.is-visible { opacity: 1; transform: none; }
.motion-ready .hero-copy h1 { opacity: 0; transform: translateY(36px); animation: wordUp 1.05s .12s cubic-bezier(.2,.7,.2,1) forwards; }
.motion-ready .hero-image { opacity: 0; transform: translateY(24px); animation: wordUp 1s .35s cubic-bezier(.2,.7,.2,1) forwards; }
.hero-stats p { animation: float 5s ease-in-out infinite; }
.hero-stats p:nth-child(2) { animation-delay: -1.6s; }
.hero-stats p:nth-child(3) { animation-delay: -3.2s; }

@keyframes wordUp { to { opacity: 1; transform: none; } }
@keyframes float { 50% { transform: translateY(-8px) rotate(.35deg); } }
@keyframes pulsehalo { 50% { transform: scale(1.14); opacity: .42; } }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-header nav { display: none; }
  .hero { grid-template-columns: 1fr .72fr; padding-bottom: 9rem; }
  .hero-image { align-self: end; }
  .audience, .story, .partnerships { grid-template-columns: 1fr; }
  .audience-details { grid-column: auto; }
  .story-photo { max-width: 620px; }
  .performance-grid { grid-template-columns: 1fr 1fr; }
  .performance-grid article:nth-child(2) { border-right: 0; }
  .proof-copy { grid-template-columns: 1fr; }
  .proof-copy .section-index { grid-row: auto; }
  .closing { grid-template-columns: .8fr 1fr; }
  .about-section, .overview-layout, .story-proof-layout, .case-layout { grid-template-columns: .8fr 1fr; gap: 3rem; }
  .why-section { grid-template-columns: 1fr; }
  .category-header { grid-template-columns: 1fr; }
  .category-header .section-index { grid-row: auto; }
  .audience-layout { grid-template-columns: 1fr; }
  .clicks-grid { grid-template-columns: 1fr; }
  .clicks-grid article { grid-template-columns: .55fr 1fr; }
  .content-selection { grid-template-columns: 1fr; }
}

@media (max-width: 700px) {
  .site-header { min-height: 64px; }
  .brand { font-size: .78rem; }
  .header-contact { font-size: .66rem; }
  .hero { display: flex; flex-direction: column; min-height: auto; padding-top: 3rem; }
  .hero-image { width: 82%; margin: 2rem 0 0 auto; }
  .hero-stats { position: static; display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; order: 3; margin-top: 1.5rem; }
  .hero-stats strong { font-size: 1.2rem; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 1.25rem; }
  .section-heading { grid-template-columns: 1fr; }
  .metrics { grid-template-columns: 1fr 1fr; }
  .metrics article { min-height: 155px; }
  .audience-figures { grid-template-columns: 1fr 1fr; }
  .audience-figures p { min-height: 145px; padding: 1.2rem; }
  .audience-details { grid-template-columns: 1fr; }
  .story-photo { width: 85%; }
  .performance-grid { grid-template-columns: 1fr; }
  .performance-grid article { min-height: 190px; border-right: 0; border-bottom: 1px solid var(--dark-line); }
  .performance-grid h3 { margin-top: 2.5rem; }
  .stories-panel { grid-template-columns: 1fr; margin-top: 4rem; }
  .stories-panel figure { max-height: 600px; }
  .method-list { grid-template-columns: 1fr; }
  .method-list article, .method-list article + article { padding: 2rem 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .method-list h3 { margin-top: 1.5rem; }
  .proof-grid { display: flex; gap: .75rem; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 1rem; }
  .proof-grid figure { flex: 0 0 82%; scroll-snap-align: start; }
  .native-proof-heading { grid-template-columns: 1fr; }
  .native-proof-gallery { display: flex; gap: .75rem; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 1rem; }
  .native-proof-gallery figure, .native-proof-gallery figure:nth-child(n) { flex: 0 0 82%; scroll-snap-align: start; }
  .path-grid { grid-template-columns: 1fr; }
  .path-grid article + article { border-left: 0; border-top: 1px solid var(--line); }
  .path-grid article { min-height: 440px; }
  .path-grid h3 { margin-top: 3rem; }
  .closing { grid-template-columns: 1fr; }
  .closing figure { max-height: 560px; }
  footer { flex-wrap: wrap; justify-content: flex-start; }
  .about-section, .overview-layout, .story-proof-layout, .case-layout { grid-template-columns: 1fr; }
  .about-photo { width: 82%; }
  .category-section > * { width: calc(100% - 2.5rem); }
  .audience-proof-row { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; }
  .audience-proof-row figure { flex: 0 0 82%; scroll-snap-align: start; }
  .evidence-frame--dashboard, .evidence-frame--case, .evidence-frame--full { width: 86%; justify-self: end; }
  .clicks-grid article { grid-template-columns: 1fr; }
  .clicks-grid article > div { position: static; }
  .clicks-grid .evidence-frame { width: 100%; }
  .case-metrics { grid-template-columns: 1fr 1fr; }
  .case-metrics p { min-height: 130px; }
  .content-carousel { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 1rem; }
  .content-carousel figure { flex: 0 0 82%; scroll-snap-align: start; }
}

@media (max-width: 420px) {
  h1 { font-size: 3rem; }
  .hero-image { width: 92%; }
  .metrics { grid-template-columns: 1fr; }
  .metrics article { min-height: 125px; }
  .audience-figures strong { font-size: 2.75rem; }
  .section h2, .closing h2 { font-size: 2.85rem; }
  .manifesto { font-size: 3rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .motion-ready .reveal-item { opacity: 1; transform: none; }
}